Executive Team | Senior Consultants | Consultants | Coaches | Renewal Faculty

Simon Atkins, MA

Simon Atkins is a certified professional coach with over twenty years of experience providing communications and coaching services to senior executives of leading corporations in Canada. In 1999, Simon founded Socratic Communications to offer a range of coaching services designed to help organizations move towards their defined goals.  Services include one-on-one executive coaching, facilitation, media communications training, and team coaching and development.  The Socratic Communications’ method is to use thought provoking questions to help clients shape and frame their goals for performance, learning and growth, and then facilitate finding solutions through creative problem solving.

Through his coaching services, Simon provides senior executives with leadership, communications, and presentation skills development.  Based on Adlerian psychological principles, Simon’s approach to coaching is to help his clients gain a deeper insight into their cognitive and behavioural schemata, and learn how this influences their strategic decision making processes and communications style.  With this new awareness, clients make significant progress towards developing leadership and communications abilities that are aligned with their organizations’ goals.

Simon has strong interest and experience working with executives in the technology industry.  Early in his career as a marketing communications consultant, he was involved with the Canadian introduction of the Apple Macintosh, the launch of cellular technology and mobile phones in Canada, and the implementation of early broadband research and development testing projects in Canada.

As a coach and consultant, Simon has worked with a diverse range of clients including Apple Computer, IBM, Dell, Phillips, Compaq, Lotus, Rogers Communications, Fujitsu, Toshiba, Novatel, Moosehead Breweries, Gap Canada, CIBC Mellon, Nike Canada, Thomson Nelson, and Deloitte Consulting.

Simon is an Adler Certified Professional Coach (ACPC), having graduated from the Adler School of Professional Coaching in Toronto.  He also serves as member of the board of directors for the school.  He has a Masters of Arts degree in Counseling Psychology from the Alfred Adler Institute of Chicago and an Honours B.A. in psychology from York University in Toronto. 

Simon is a member of the International Coaching Federation (ICF) and the Ontario Association of Consultants, Counsellors, Psychometrists and Psychotherapists (OACCPP). He also serves as the Chair of the Board of Directors of New Path Youth & Family Services, a counselling organization serving Simcoe County in Ontario, Canada. Simon also works as a psychotherapist at a Barrie, Ontario based community counseling centre serving individuals, couples, and families.